100% of Profits for Humanitarian Aid
July 8, 2025
There’s a lot SoulTies does that you might not see at first glance. You might scroll past a bracelet or a shirt and think, “Cool design.” And it is. But behind every product is intention. A reason it was created. A crisis it responds to. A story it carries forward.
This work doesn’t happen in boardrooms. It happens on living room floors while packing orders at midnight. It happens in group chats filled with prayers and logistics. It happens when we call a partner across the world just to check in on a family you helped.
For a long time, we didn’t have a place to show all of that. Not in a polished way. Not in a “here’s what’s new” update. But in a real way. So we created one.
This is that space. This is Tied In.
We wanted to pull back the curtain. Not create another marketing page or curated feed with perfect pictures. Just a space to sit with you. To be honest about where we are and what we're learning. To remind you that SoulTies is not just a brand. It’s a movement rooted in compassion and carried by people like you.
Tied In is where we talk about what really happens behind the scenes. The good days. The heavy ones. The moments of doubt. The miracles that follow. It’s where we write like we speak. Where we share what doesn’t always make it to Instagram.
You’ll find stories from Palestine, Pakistan, and wherever else the world calls us next. Not just headlines, but real voices. Families you’ve helped. Partners doing the work. Moments that remind us why we keep going.
You’ll read about the designs too — how they start as feelings, as duas, as late-night conversations — and why the words and symbols we choose matter. Some posts will be from us. Some from our partners. Some might be just a voice memo typed out at 2 AM. Thoughts we’ve carried. Things we couldn’t keep to ourselves. And thank-yous we didn’t get to say in person.
We’re not here to impress you. We’re here to stay connected. This won’t be a place for perfect photos or PR talk. It’ll be where we stay grounded and keep you close to the heartbeat of what we do.
We believe trust is built in the quiet moments. When you see not just the what, but the why. When you know who’s behind the scenes. When you feel part of the story, not just a supporter from the outside.
If you’ve ever bought a bracelet, shared a post, donated a dollar, or whispered a prayer for this work — you’re already part of the SoulTies story. Tied In is just a deeper way to stay close to it.
This will live on our site as a blog. It will also be a raw, honest video series across YouTube, Pinterest, Instagram, Facebook, and TikTok. Some videos might be behind-the-scenes clips. Some might be voiceovers and field updates. Some might just be us talking to you. No fluff. Just truth.
We’ll keep it real. We’ll keep it human. And we’ll keep it honest, no matter how big we grow.
Thank you for reading.
Thank you for caring enough to look behind the designs and beyond the headlines.
Thank you for believing, with us, that compassion still has a place in this world.
Stay with us.
Stay curious.
Stay tied in.
